Program:
"Eurasian Expert"
for entrepreneurs
Locations: Rostov-on-Don (Russia) + Xi'an (China)
Dates: July 2025
MODULE №1
Starter module “Made for China”
Preparing entrepreneurs to enter the Chinese market through immersion in marketing tools,
foreign economic activity, and business analysis.
  • Southern University
    (IMBL)

    Rostov-on-Don
  • Face-to-face or online (optional)

    Format
  • July 3–4
    2025

    Date
  • Pre-trip
    stage

    Compulsory module
Day 1
China as a market and as a partner
Day 2
From niche to deal
Results
MODULE №2
Main Module "Made in China", "Transformation into a Dragon"
Deep understanding of Chinese business, formation of direct business contacts,
international forums and networking.
  • Xi'an International University

    Xi'an, China
  • In-person | July 14-20, 2025

    Event Format and Date
Main activities
Results
Who is this program for?
The program is designed for:
  • Entrepreneurs who view China as a strategic direction
  • Managers of export-oriented projects
  • Startups and e-commerce teams ready to work with Chinese manufacturers
  • Representatives of universities and business schools interested in international development
Organizers
  • Business Eurasia Alliance
    An international platform uniting university, research centers, business schools, corporations and non-profit organizations interested in forming a new model of business education and scientific cooperation in the Eurasian space. The Alliance was created with the aim of developing educational integration, supporting transnational educational initiatives and promoting digital solutions in education, research and management activities.

    Business Eurasia Alliance is an international educational and expert association created to develop cooperation between universities, businesses and government agencies of the Eurasian countries. The Alliance combines academic partnership, practical entrepreneurial thinking and a strategic view of the digital transformation of education.

    The key areas of the Alliance's activities are three projects:

    1. Eurasian Meta-University
    2. Eurasian Expert
    3. Digital School
  • Southern University (IMBL)
    The first non-state university in Russia, founded in 1991. The university includes the International School of Business, which is among the top 20 business schools in Russia according to the authoritative international rating Eduniversal. The Executive MBA program of the Southern University is recognized as one of the best in the country and is regularly included in international catalogs and classifications. Since 2013, the university has been implementing international BBA, MBA and PhD programs. In recent years, more than 10,000 students of business programs have graduated, including entrepreneurs, managers and aspiring specialists.

    Among the key achievements is the project "Business School of Young Entrepreneurs", which brought together more than 120 participants with the support of the government of the Rostov Region. The University is also actively developing digital initiatives and international formats: Eurasian Expert, Eurasian Meta-University, programs in eSports, cross-border trade and platform economy.
Registration
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Registration
Leave a request on the website or contact the coordinator via a messenger convenient for you
Russia, Rostov-on-Don (July 3–4)
SOUTHERN UNIVERSITY (IMBL),
M. Nagibin Ave., 33A/47
China, Xi'an (July 14–20)
Xi'an International University
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